Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.
- Rich, expertly made permanent hair color for textured hair
- Pops on dark hair for up to 8 weeks and adds brilliant shine
- Perfect for 4C hair and works on all curls, coils and hair textures
- Oxidative hair color that provides up to 2.5 levels of lift
- After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
- Moisture Mask increases moisture by 40% after dying
- No-drip jelly formula for easy application
- Number 1 hair color for African American women with the largest shade palette for a range of skin tones
- 99% biodegradable, paraben-free and silicone-free vegan hair color
- Up to 100% gray coverage
Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
- Put on gloves and then conduct a strand test.
- Mix developer and color.
- Apply mixture to sectioned dry hair and smooth out
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.
Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
- To refresh ends, spread the remaining color mixture through the midlengths and ends. After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.
TIPS
- For hair with resistant gray, apply to gray areas first.
- If any color mixture gets on skin, simply wipe off with towel.
- Do not save any unused mixture. The container may explode.
Cream Developer
AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE
Moisture Mask
AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • PARFUM / FRAGRANCE • TARTARIC ACID • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • TOCOPHEROL • ETHYLHEXYL SALICYLATE • LIMONENE • LINALOOL • CITRAL • CITRIC ACID