DARK & LOVELY BEST SELLERS
Meet the crowd favorite permanent hair colors that keep flying off the shelves. Get your hands on them before it’s too late and then get ready to fall in love.
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Fade Resist, Rich Conditioning Hair Color - Poppin Pink
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
<p>-Rich, expertly made permanent hair color for textured hair </p> <p> -Pops on dark hair for up to 8 weeks and adds brilliant shine </p> <p>-Perfect for 4C hair and works on all curls, coils and hair textures</p> <p> -Oxidative hair color that provides up to 2.5 levels of lift</p> <p> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E </p> <p>-Moisture Mask increases moisture by 40% after dying</p> <p> -No-drip jelly formula for easy application </p> <p>-Number 1 hair color for African American women with the largest shade palette for a range of skin tones </p> <p>-99% biodegradable, paraben-free and silicone-free vegan hair color </p> <p>-Up to 100% gray coverage</p>Buy Online View Product Details
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Fade Resist, Rich Conditioning Color - Luminous Blonde
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Color - Jet Black
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Hair Color - Reality Red
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Hair Color - Virtual Violet
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Uplift, Hair Bleach Kit
Delivers up to 8 levels of dramatic hair color lift while maintaining curly hair texture integrity.
Hair bleach kit with patented, ammonia-free hair bleach powder and cream developer with encapsulated oils Delivers up to 8 levels of dramatic hair color lift while maintaining curly hair texture integrity and curl pattern Simplified two-part system makes bleaching easy, for healthy-looking hair and curls that bounce back Violet Toning Care Conditioner that cools down harsh brass tones while replenishing the hair with moisture Provides 4x more hydration vs. untreated hair- expertly made for less damage on all curly types- lifts for visible, dramatic results on dark hair, black hair, and brown hairBuy Online View Product Details
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Fade Resist, Conditioning Color - Honey Blonde
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Color - Natural Black
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Go Intense, Ultra Vibrant Color - Golden Blonde
Ultra Vibrant Permanent Hair Color, made for dark hair, acheives soft hair & ultimate shine
This anti-drying creme gel hair dye is formulated with Olive Oil for moisture. Our non-drip creme-gel spreads easily and evenly for great color results at home. It can be used on all hair textures from natural to relaxed*. GIVING YOU INTENSE COLOR RESULTS Dark and Lovely Go Intense line offers the perfectly balanced color dyes to deliver intense, visible high reflect color that will work on dark hair. Available in 6 intense shades, from Jet Black to Golden Blonde, find the right one for you! FOR INTENSE CONDITIONING COLOR Go Intense coloring kit nourishes your hair with moisture as it colors for ultra smooth, shiny, soft hair. * See directions inside box for relaxed hairBuy Online View Product Details
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Fade Resist, Rich Conditioning Color - Vivacious Red
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Color - Brown Sable
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details
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Fade Resist, Rich Conditioning Color - Red Hot Rhythm
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair <br /> -Pops on dark hair for up to 8 weeks and adds brilliant shine<br /> -Perfect for 4C hair and works on all curls, coils and hair textures<br /> -Oxidative hair color that provides up to 2.5 levels of lift<br /> -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E<br /> -Moisture Mask increases moisture by 40% after dying<br /> -No-drip jelly formula for easy application<br /> -Number 1 hair color for African American women with the largest shade palette for a range of skin tones<br /> -99% biodegradable, paraben-free and silicone-free vegan hair color<br /> -Up to 100% gray coverageBuy Online View Product Details