For over 110 years, SoftSheen-Carson has pioneered cutting-edge products for people of color. Our innovations, designed to empower and celebrate the black community, have spanned hair color, styling, shaving and so much more.

 

We at SoftSheen-Carson proudly carry on this legacy, continuing to make history with our portfolio of brands: Dark & Lovely and Dark & Natural hair color, Magic shaving and grooming products and Let’s Jam! styling products. Through our state-of-the-art offerings for all hairstyles and textures, we hope to help all people of color define and express their unique beauty on their own terms — confidently and stylishly.

Technology and science are ever advancing and so are we. Thanks to our team of scientists, biologists and physicists, we are more than equipped to bring you caring, effective, innovative products that’ll wow you every time.

 

Our products are blended with heart, soul and science. You can count on us to continually roll out the most exciting hair, skin and grooming innovations for people of color. We truly understand the hair and skin physiology of our consumers — people of African descent who live all over the world — and we will always work hard to adapt our products to your needs.